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Global Content Marketing (Balance (How? (Leverage global, regional and…

- - - - Needs to reflect the type of business you are working for, the size of the opportunity for your business in each market, and the types of content that your audiences in those markets expect
      - Needs to reflect your available
        resources - ensuring you have content-producers where you need them
- - - - Full template route
      - ‘Content Playbook’ approach
    - - How frequently do you aim to publish content in different markets
      - What’s the most efficient way for getting the team together for content planning?
      - Could technology help things to run more efficiently?
      - How will you use data in optimising your content strategy?