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Advanced Presentation by Design Creating communication that drives…

- - - - presentation
        software
      - lacking presentation skils
      - author thinks it's compcination of
        bad prezi design advice + numoros bad examples
  - - - Wolrd is getting more and more complex demanding complex in-depth analyses
        communication of compley info is needed more than ever
      - but
        
        audience is overwhelemed with info
        
        distracted by email and mobile phone
        (Hollywood comedy writers deliver a punch line every 14 sec)
        
        audinec more skeptical because corporate and prolitical big talks
        
        audience more aesthetically more demanding because the standard of visual excellence has been raised by extraordinarly high quality in today's media: websites, apps, products etc.
  - - - e.g
        
        only 7% o communication comes through words
        38% tone of voice, 55% body language
        
        based on a research that focused on communication of feeling of likes and dislikes
        
        7 bullet points per slide
        7 words per bullet point
        
        the research on whith advice is based in has nothing to do with presentation
    - - we are exposed to bad examlpes every day (workplace, comferances etc), so we think this is how it should be done
        
        Johnny Weismuller, first Tarzan in films swam in a special way (Weismuller crawl)
        
        before films he was olympic swimmer and gold medalist
        
        a generation of swimmers tried to copy his style, head out of water
        
        but JW was such powerfull swimmer that he could win even with bad technique,
        
        he learnt swimming in polluted waters, ddi not want to swallow garbage
  - - - assume audience has same personality type and communication preference as us
        
        detailed oriented vs conseptually inclined
    - - focus on what he wants to do vs what audience shuld do differently after presentation
    - - focus on what you want from audiance
        
        vs, solve a problem
    - - include evidence that support prezi
        
        better to include also counterargument and rebut it carefully
    - - present infro in order that makes sense to you
        
        present in a order that floow the principal: If i stopped here what wuld be objection, and go there next
    - - color, sound, clip art to be professional
        
        only use these if they reinforce important message on th slide
    - - use slides as prompts
        
        write text on slide that you want to say
  - - - Audience
        what are their communication preferences?
      - Measurement
        How to measure success?
      - Stakeholders
        identify potential roadblocks to achiving objectives, and make plan to deal with them
    - - Objectives
        what sudience should think or do differently?
      - Problem - Solution
      - Evidence
    - - Tell (story)
        
        Andecdotes
        
        6 Sequencing
        how to order info to tell a compelling story?
      - Show (Visual)
        
        Charst
        Effective visual elements to use
        
        Layout
        Create concise and effective slides
        
        only open Power Point here!!!
- - - - E.g
        
        Percpetual learning styles
        
        Print (preference for reading
        
        Aural (listening)
        
        interactive (talking and discussing)
        
        visual (viewing pics, charts
        
        haptic (touching)
        
        kinesthetic (moving around)
        
        olfactory (tasting, smelling)
        
        Index of Learning Styles
        
        4 dimesnisons
        
        active vs reflective
        
        learn by doing
        
        learn by thinking
        
        sesning vs intuitive
        
        absorb facts
        
        discover relationships
        
        visual vs verbal
        
        picutre
        
        words
        
        sequenctial vs global
        
        s: follow logical steps
        
        leap to insights
        
        Myers-Biggs Type Indicator
        (MBTI)
        
        Favorite world
        
        Introvert
        focus on inner wold
        
        Extrovert
        focus on outer world
        
        Information
        
        Sensing
        (focus on basic info)
        
        Intuition
        (focus on interpreting, adding meaning)
        
        Decisions
        
        Thinking
        (logic, consistency)
        
        Feeling
        (people, circumstances)
        
        Structure
        
        Judging
        (getting things decided)
        
        Precieving
        (staying open to new info/options)
    - - Key people will understand you better if you present them in the style they prefer
      - If you don't think about personalities, you likely default to the communication style you prefer, or presentation will be too generic
      - Most audiences will have multiple personalty types
      - Possible to desing a prez that satisfies all personality types
  - - - if not, likely to defaul to desinging a prez that appeal to own sytle
      - 4Qs to help
        
        Does the person seem to become energized from being alone (intorver) vs being with others (extorverí)
        
        Does the person respond to concepts (Intutiv) vs. facts (sensing)
        
        Does the person seem more concerned w/ principles and thing (Thinking) vs people (Feeling)
        
        Does the person seem driven to closure (Judging) or to opening up further possibilities (Perceiving)?
      - How to match prezi to different personalities?
        
        Intor vs Extro
        
        time to reflect on info
        
        Interactive discussion
        
        Sensor vs iNtuitor
        
        The fact and all the details
        
        Big picture
        
        Thinker vs Feeler
        
        Facts, costs, benefits
        
        Whom this is valuable for and why?
        
        Judger vs Perceiver
        
        Conclusions
        
        Alternatives