Week 2: Media Organisations and Capitalism (Wayne Hope) (Lecture (2.…
Week 2: Media Organisations and Capitalism (Wayne Hope)
Section one: Media, Society and Publicness
Ass:1 Due in 2 weeks
A2 digital poster
copy and paste all the words suff and hand into turn it in
references not on poster on word sheet
do it on power point
flow diagrams or graphs make it visual
Sections - what is the public sphere use academic references - books from library
Shows both sides of the argument of how it relates to the public sphere.
Be strict about word limit !!
1. Mass communication and capitalist development 1850-1950
Background to Mass communication
a) Capitlaist industrialisation
2. Capitalism and Mass media
Karl Marx 1818-1883
Bourgeoisie own: property; capital; means of production. (factory) supper rich people have power.
Middle classes: professions; petit bourgeoises some income (accountant), reasonable salary.
Working classes: have only their labour power to sell
In-built relationship between capital and labour
Intrestes, economic and political agendas of bourgeois appear natural for everyone e.g individualism, consumerism, technological determinism, futurism.
Positioning the mass media within capitalism
Mass mediated advertising
Link production with consumption
Maintains aggregate demand
Audiences are saleable commodities
Music, literature, film, sport are standard in production, distribution and marketing
Market occurs via institutional forms of mass communication i.e. daily press, magazines, radio, television.
Coprate media - part of wealthy bourgeoisie therefore...
supportive of big business role in society
non- supportive of corporate/wealth tax
Non- supportive of state spending on health, education and welfare and of employment law e.g. minimum wages.
3. Analysing Provate media ownership and control
Key terms: diversification;horizontal integration: vertical integration: synergy.
Impacts of private media ownership on the public sphere
agendas of corporate media owners e.g. Newscorp
no-go areas i news and current affairs e.g. non-criticism of advertiser corporate media owners
Travalisation of news and current affairs
From national to global media ownership 1990;s early 2000's
General spread of transitional cooperates
hollowing out national communication system i.e neoliberalism, deregulation 2000-9 tractional media corporations.
4. Media Ownership in NZ
Steps that have happened
from provincial to national media - Newspaper, NZ herald Auckland most powerful news paper. Not much completion, family driven .
National Media 1960-1984 - NZ media became more national? Radio more nation wide, rival of TV. Corporate captious.
Neoliberal policy revolution and media ownership 1984-1999 - deregulation of broadcasting, Tv had to become commercial.
Global captilaism and media ownership in NZ
NZME- Fairfax merger - public sphere consequences.
Private interests have the power to rule masses. This is done through media
Introduces us to the relationship between the media dn capitalist system.
Marxist approach common
permutation of class system - media owners and bourgeoisie