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JLR Electric (Turkey (Dealers (PAGTR00002 Borusan Oto Avcilar,…
JLR Electric
Turkey
Dealers
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PAGTR00008 Kosifler Oto, Antalya
PAGTR00009 Özgörkey Otomotiv, Izmir
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Market analysis:
- Heavy economic crisis seems to be here to stay: High inflation, continuous devaluation in local currency, deteriorating living conditions
- because there will always be part of society that is in good shape, there will always be some (albeit slowing down) demand for premium products. however we need to figure our new & clever ways of reaching these people. that is a skill we need to develop
- residual values are a big burden to JLR (mostly to Jaguar) in Turkey. Need to find and porbably fund a long term project to support JLR brands in resale
change the mix of diesel vs petrol & electric
Competition
Tesla
Supercharging network + destination charging - low cost charging devices provided to hotels, shooping centers and many other ponts of interest
Different type of battery technology: Pouch cells (developed specifically for automotive usage) in Jaguar vs Tesla's are for general use
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Mercedes 
Yalcin Arsan
KPI
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- Business development document
- EV-Specialist improvement survey (knowledge test)
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- Sales Guidelines communicated
- Update business plan (after Kick-Off)
- set up or rework of Analyse Marketing activity
- Work out Marketing activities Plan
- Monitor Marketing activities (monitor, plan, evaluate)
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