JLR Electric
Yalcin Arsan
KPI
- ABC analysis
- EV-Market overview
- Business development document
- EV-Specialist improvement survey (knowledge test)
- Kick-Off meetings
- Sales Guidelines communicated
- Update business plan (after Kick-Off)
- set up or rework of Analyse Marketing activity
- Work out Marketing activities Plan
- Monitor Marketing activities (monitor, plan, evaluate)
- Dealer visits
- Dealer visit reports
Turkey
Dealers
PAGTR00002 Borusan Oto Avcilar
PAGTR00003 Borusan Oto Istinye
PAGTR00004 Borusan Oto Esenboga
PAGTR00006 Borusan Oto Adana-Mersin
PAGTR00007 Kosifler Oto Bostanci
PAGTR00008 Kosifler Oto, Antalya
PAGTR00009 Özgörkey Otomotiv, Izmir
PAGTR00035 Borusan Oto Catalca PDI Center
PAGTR00040 Teknik Oto Bursa 3
PAGTR00046 Otomol Merter
PAGTR00048 Istanbul Oto
PAGTR00049 Borusan Oto Samandira
Market analysis:
Heavy economic crisis seems to be here to stay: High inflation, continuous devaluation in local currency, deteriorating living conditions
because there will always be part of society that is in good shape, there will always be some (albeit slowing down) demand for premium products. however we need to figure our new & clever ways of reaching these people. that is a skill we need to develop
residual values are a big burden to JLR (mostly to Jaguar) in Turkey. Need to find and porbably fund a long term project to support JLR brands in resale
change the mix of diesel vs petrol & electric
- training plan
Technical
Competition
Tesla
Mercedes 
Supercharging network + destination charging - low cost charging devices provided to hotels, shooping centers and many other ponts of interest
Different type of battery technology: Pouch cells (developed specifically for automotive usage) in Jaguar vs Tesla's are for general use
Higher quality materials in Jaguar
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