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Factors affecting the product performance (Measuring plans (Month wise…
Factors affecting the product performance
Deep dive analysis on product / feature
Traffic
Why traffic is down?
Is seasonality affecting the traffic?
How to increase the traffic for specific feature?
Conversion Rate
Why it is necessary to calculate conversion rate for individual feature?
What is the conversion rate for the new / existing users?
Revenue
Did new feature result in increasing the revenue?
What is the revenue growth for a particular period of time?
How account center is contributing major percentage of total product revenue?
Measuring plans
CTR
Click / Impression
Month wise visits / orders
Existing user
New user
Users geography
CVR = Order / Visit
Assisted sales
Tag Management
Creation
Tag for new page / elements
Based on new tag opportunists identified
Validation
Relevant / Irrelevant tags firing
Firing at right instance
Updates
Rework on tag that does not fire
Delete unnecessary tags
Dashboard creation
Segment Creation
Check existing segments
Check the dimension / properties used
Create a new segment
Find the right dimension / properties to measure
Measure unique visitors
Measure page views
Measure visits
Metric creation
Check the existing metrics
Check the dimension / segments used
Create new metric
Find right segments / dimension
Find the metrics for those segments / dimensions
Measure visits
Measure unique visitors
Measure page views