It all depends on the scope of your business. on the positive side, if you realize that your decision wasn't the best and need to switch the account type, you can do it. nevertheless, it is highly advisable to consider your needs carefully before opening the account to avoid wasting any extra time changing it laterAdvantages: gives you more opportunities to collect data about your users, and your service account will appear as friends in the chat section of Wechat resulting in more visibility. disadvantage: you can only send 4 push messages per month opposed to 1 message per day with the subscription account. if you run an e-commerce business, creating a relationship with your customer is pivotal. in this case, the 4 monthly messages of the service account will be of no good to you for promoting your business, therefore your best option would be the subscription accout.