Professional Development- Networking Activity (Activity 1: Identified…
Professional Development- Networking Activity
Identified Networking Industry Professionals Identify 23rd of February: Muriel Foley, Maebh Connllan, Verve- John Kilcullen, Maricka Burke Keogh, Ruth Mc Court,
DMX- Loretta Dignam
Initial connections and messages via LinkedIn:
- Connected on LinkedIn February (5 months ago) contacted - 20/7/2018
John - Verve
18/07/2018 connected on LinkedIn- Emailed about open door 23/07/2018
- Contacted LinkedIn -23/07/2018
Ruth MC Court
- Contacted 23/07/2018 LinkedIn
Connection 23/7/2018 Contacted on LinkedIn 23/07/2018
DMX- Loretta Dignam
Identify Questions for connections- brainstorm
Career Center Reserach
Proposed Interview Questions Muriel Foley. Sent via messenger LinkedIn - for insight into interview
Interview with Muriel
Reardons, recieved fantastic advice, open, honest welcoming :checkered_flag:
of work i've done in DM
is more Activation and very few companies who are purely advertising,
roles are Digital Marketing and Advertising
more communications and publications, Press Release and Articles - really need to be story telling and find angles doe stories - I think more into Advertising and DM
Great you have the skills but how do you apply that in this Job e.g. you have X Client you could do this.. here is I think how..
Confirmed meeting Washington street Cork City 1:00pm :check:
• Discover the necessary skills and attributes needed
• Ask about the difference between PR, Advertising and DM
• What challenges do people face industry/Role
• Uncover what a typical day looks like
open door - spoke with
John 26th July 6- 8 PM
Erne Street Upper, Grand Canal Dock, Dublin 2 :check:
Booked Train Ticket for Dublin Potential to find other industry professionals for Interviews as no response from 4/6 :red_flag:
Plan a list of questions on train for open door event at verve live - read up on verve Objective:
Ask if John if he would be willing to be interviewed
See if there are other professionals to interview at Verve
Gain insight into day to day running of DM and Events company
What are the different roles in Event management vs DM
Event hugely successful met
MD of Verve, Ronan Traynor
, the creative Director
John O' Shaughnessy
, Business Director
Cathal O Reilly
Senior accounts manager who recommended disrupted My Misadventure in the start up bubble, I recommend Mark Earls Copy Copy Copy and Decoded by Phil Barden :checkered_flag:
My objective primarily was to network, I didn’t want to quiz people at the event. I wanted to absorb as much as I could without the added stress of taking notes or asking structured questions which would be out of context and feel unnatural, I felt it wasn’t the time or place. My plan was to make contact after the event via LinkedIn. On reflection I really think this was the right move. I was relaxed and confident and able to focus on the moment and talk about arranging an interview.
Sent follow up emails to: Cathal O Reilly
John O' Shaughnessy
And LinkedIn messages John Killcullen and Darren Buttle. Added all on LinkedIn
Cathal replied arranged call for
Friday the 3rd of August
Write a list of questions for college - update Muriel questions so that que are relevant :red_flag:
John asked me to call into the agency. -few days passed before I could respond. I explained I was in Cork and could we do a call instead. I didn't hear back
John O' Shaughnessy
Also offered to ask Art Director and Copy right director if they would be willing to be interviews
Booked 26th off work for open doors
Provisional Meeting Arranged \
Pending reply for chat /Skype
Ruth MC Court
Maricka Burke Keogh
26/07/2018 Time Management
-Perhaps should have made initial contact sooner? Need to assess situation find another strategy or other interviewees :red_cross:
Network Cork Group (based towards women) Look at this for Career Development /Planning
Republic of Work
Work Bench in Bank of Ireland
- think I need to build more of a rapport with people look at networking events breakfasts in cork for future ref. :star: Contacted David Doyle from MSc DM class ask if he knows/goes to any networking events?
Searched for Marketing Groups on LinkedIn -few and far between: :silhouettes: in Cork..... Potential Idea for career development
6 Industry professionals might have been a bit ambitious particular due to the limitation of time/ assignment word count/at working full time :forbidden: :warning:
Meabh Connellan contacted and would be happy to do an interview!
Call arranged for
Monday 11th 13:00
Interested in the integrations side of things how everything joins up and connects how do you know or why is that Add on that big outdoor bill board and how do you also know it is in a magazine. Meabh had no idea that agencies were a thing! They weren’t thought that they existed. Degree she did a four month work placement. Clock work management that do all of the sponsorship. They organise all of the sponsorship for deiago, sponosring GGA to puk fair.
Marketing Landscape -buzz term used getting into the work place and figuring out what it is all about. Marketing is such a broad term and covers so many jobs and advertising is the same you can go from anything like being a brand manager to a tech evangelist. There is a lot you can learn that is transferable you can have one role in one agency and a lot of people move, change and switch roles in areas that they want to concentrate on. Everything is transferable and knowledge based. She has moved massively in her career what she was doing ten years ago vs today and that what is nice about Marketing. A lot of people move from agency to google to Facebook then back to an agency and then go into brand management. There are lots of agencies you can go around to and see what suits you.
said I would still like to do the interiew
Questions for Interview with Meabh
How did you get into marketing?
Did you always know what type of agency you wanted to go into?
What do you like most about your work?
What kind of decisions do you make?
What does your typical word day/week look like
What skills attributes do you find invaluable for your line of work?
Whats the profile of the person most recently hired at my level?
How is performance evaluated marketing ex. and up
Do you have any advice you would like to share with me about starting out based on your experience
Do you see any future prospects trends developing in Digital Marketing
Could you suggest any marketing related books or websites that you visit or read?
3 months Later
-Connection accepted Loretta Dignam - no response to request for interview :warning:
Compose contact message; Who am I? What am I doing? How I heard/know of them? Why I am contacting and call to action on interview/networking
Spent an hour on wording for 6 professionals will contact on LinkedIn next week
New Industry Professionals:
25/07/2018 Mark Earls
connected on LinkedIn!! Messaged him and he replied! Told me he would chat after I listened to his podcasts as these were a good place to start, plan to listen tonight
You’ll never break free from the herd: Mark Earls
:warning: Might run out of time on this as podcasts and arranging meeting
Will leave this in terms of assignment :red_cross:
Contacted Michelle from DM MSc CIT see if she had any professionals I could contact for the assignment.
Michelle offered to put me in contact with some people in musgraves who moved to topaz (now circle K) Mangling Director and the creative director behind a coffee company - but have a lot of professionals already :warning:
August 3rd left these professionals for the assignment as Meabh has been in touch! : :fountain_pen: