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CB10: Breakdown Town (Sources of Influence on Attitude Formation (Direct…

- - - - High Need for Cognition
        
        Form positive attitude to ads that are rich in product-related information
      - Low Need for Cognition
        
        Form positive attitude to ads that feature an attractive model/ well-known celebrity
    - - Adventurous and open-minded will have a more positive attitude towards new products and new consumption situations
- - - - Influenced to purchase based entirely on their feeling of their product/ object and cognition comes after purchase and enforces initial affect
- - - - Strengthen Perceived Product/ Attribute Linkage
        
        Address the negative perceptions directly
      - Add a New Attribute
        
        Distinguish themselves from their competitors
      - Capitalise on Relative Advantage
        
        Leverage on superiority by convince consumers that the particular attribute is important
      - Influence Competitors' Ratings
        
        Decrease the appeal of the competitors