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Why is Japan in general afraid of losing face? (Japanese Promotion of self…

- - - - Jan 2017: 8th place book
    - - 7th highest ranking in the category of "Other Entertainemnt Programs Japan through culture and human feelings"
  - - - 2010: 11th, 2015: 65th, 2017: 27th
        
        Government is fabricating that everything is fine and that our country is great.
    - - "....Japanese technology was severely damaged by Fukushima, but people didn't want to be dragged down forever. Books spreading anti-Korean sentiment as well as books worshiping got started.."
        
        Japan didn't want to look bad- turned to another race to blame as well as to promote themselves in a better light
- - - - Has not gotten the results it hoped for -10+ projects have failed to meet earnings
        
        Desire for quick results led to taking executive's pet projects- usually underperformers
        
        Isten The Japan" department store launched in collaboration with Isetan Mitsukoshi Holdings in the Malaysian capital of kuala Lumpup. It offers a curated collection tradtional utensils, appeal and even food under the banner "real Japan
        
        Cool Japan Fund provided 1 billion yen in funding toward remodeling the store
        
        High costs of products as well as the arrogant way in which the store is marketing its products drove away many customers
        
        Failure: More than 3x the expected operating loss in the April-June quarter
        
        Spent 250 million yen for ~50% stake in a venture to operate U.S cafes specializing in Japanese tea, partnering with a consortium of Nagasaki businesses
        
        First U.S cafe business opened its first location in the Summer 2016
        
        Lacked the necessary license to let customers eat and drink inside- forced to stick to take-out service
        
        Venture is having rent issues and future development is halted
        
        1 more item...
        
        Co-invested with broadcaster Sky Perfect JSAT on Wakuwaku Japan, a channel broadcasting Japanese programs overseas, spending 4.4 billion yen
        
        Fallen short- focus on expansion rather than investing in future demand areas
        
        Failure: Losses totaling nearly 4 billion over the last two fiscal years
        
        Executives with conflicts of interest have no say in final decisions on relative investments- but no rules on the rest of the process # #
        
        2 more items...
- - - - Contributed to the social deprivation of a familiar, though mediated, relationship between idols/celebrities and their audience # #
  - - - Days after the Fukushima CrisisIdols took to social media as means of confirming the integrity of the "celebrity public spehere"
        
        Others took the lead in soliciting charitable donations from fans
        
        Many posted messages of condolences on their official blogs
  - - - Production of television ads is driven more by marketing managers than by agency creative units
        
        Internet advertising has increased in recent years, it is stil much smaller than telvision
    - - Engage in damage control and image management
        
        Limit damage to the image of one of their brands
      - Talent agencies/management companies are mostly small, privately owned companies that manage risk for corporate brands
        
        Role of talent agencies is to manage the risk associated with the personalities or human capital that sponsor goods and services through their commercial endorsements
        
        Produce popular celebrities who will generate media attention and avoid scandals
        
        Public relations problems for the media companies and their advertisers
- - - - Popular figures from anime and mange put on a product added value to that product
    - - No orignial television series or comic to put on the product
        
        Every sticker contained a drawing of a character and a description on the back
        
        More stickers collected- a "small narrative" emerging- made kids want to buy more
        
        Grand narrative appeared after collecting small narratives- further push for children to buy more stickers
  - - - Akushukai(Handskaing event)- provides an interfaces for fans and idols to co-construct
        
        Sesshoku (Heart of AKB48)- "idols you can meet"
        
        Fans obtain a "ticket" to a handskaing event by purchasing AKB48's special-edition CD releases with which it is bundled. #
        
        Fans are not purchasing CDs (music) so much as they are buying an experience that resonates with emotional eaning intensified through the frequency of their invesetmet in the idol (Content is deliberately constructed as a means to obtain aright to contract the right to touch and be touched by the idol.
  - - - Don't need to worry about the damaging effects of scandal should a celebrity's life go off the rails
      - Don't cost anything besides the designer's fees
    - - Used in selling relatively cheap amusements as magazines and games
    - - Non-Japanese viewers often see anthropomorphized representations primary as cute
    - - Increased pride in home providence
    - - Two fictional characters promoting healthy diety lifestyle by exercising and eating a balanced diet
        #
      - Human figure running- need of exercise