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5.4 LOCATION (Qualitative Factors (Safety (To avoid potential risk to the…
5.4 LOCATION
Optimal Location
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Optimal location is a business location that gives the best combination of quantitative and qualitative factors
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Qualitative Factors
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Pull of the market
Less important with the development of transport and communication industries and with the world becoming a single market
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Offshoring
Relocation of a business process done in one country to the same or another company in another country
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