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Marketing (Strategies of Marketing Management (Global Marketing…
Marketing
Strategies of Marketing Management
Market Segmentation
Demographic
Psychographic
Geographic
Behavioural
Product/Service Differentiation & Positioning
Product Differentiation
Service Differentiation
Positioning
Products
Branding
Packaging
Price
Pricing Strategies (Tactics)
Penetration
Loss Leaders
Skimming
Price Points
Pricing Methods (Ways of Selling)
Cost-Based Pricing
Market-Based Pricing
Competition-Based Pricing
Price & Quality Interaction
Promotion
Elements of the Promotion Mix
Personal Selling
Relationship Marketing
Advertising
Sales Promotion
Publicity & Public Relations
Communication Process
Opinion Leaders
Word of Mouth
Place
Channel Choice
Intensive Distribution
Selective Distribution
Exclusive Distribution
Physical Distribution Issues
Warehousing
Inventory
Transport
Distribution Channels
Indirect Channel
Direct Channel
People, Processes, Physical Evidence
E-Marketing
Global Marketing
Standardisation
Customisation
Global Branding
Global Pricing
Competitive Positioning
Processes of Marketing Management
Situational Analysis
SWOT
Product Life Cycle
Growth
Maturity
Introduction
Decline
Market Research
Determining Info Needed
Collecting Primary & Secondary Data
Analysing & Interpreting Data
Establishing Marketing Objectives
Identifying Target Markets
Market Segmentation
Niche Market
Mass Market
Developing Marketing Strategies
Price
Place
Product
Promotion
Implementation, Monitoring, Controlling
Comparing actual and planned results
Revising the marketing strategy
Developing a financial forecast
Role of Marketing Management
Interdependence with other KBF's
Approaches
Production Approach
Selling Approach
Marketing Approach
Strategic Role of Marketing G & S
Types of Markets
Industrial Market
Intermediate Market
Resource Market
Consumer Market
Mass Market
Niche Market
Influences on Marketing Management
Factors influencing Consumer Choice
Sociocultural Influences
Economic Influences
Psychological Influences
Government Influences
Consumer Laws
Deceptive & Misleading Advertising
Price Discrimination
Implied Conditions
Warranties
Ethical
Accuracy & Good taste in advertising
Products that may damage health
Truth
Engaging in Fair Competition
Sugging