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Engenharia vs. Marketing (Marketing de Produto (Estabelecer (Extensão e a…

- - - - Waste
        (not effective)
      - They focus on solutions, not problems
        (limit your solutions)
      - They are written at a point in time
        (are as out of date as the time it took to write them)
      - They are only as good as their input
        (functionalities that really aren’t needed)
      - They are open to interpretation
        (Chinese Telephone)
      - They pass the buck
        (everyone made their jobs)
      - Solution?
        
        Individuals and Interactions
        
        Prototype, prototype & prototype
        
        Customer collaboration
- - - - Individuals and interactions over processes and tools
      - Working Principle over comprehensive documentation
      - Customer collaboration over contract negotiation
      - Responding to change over following a plan