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PROBLEM STATEMENT: Lack Of Fund (How to gain funds (Storytelling (Share…
PROBLEM STATEMENT:
Lack Of Fund
Objective
To raise funds from young adults
How to gain funds
More communication
Social media
Facebook
Twitter
Instagram
YouTube
Storytelling
Share their stories
with the public
Using hashtag on social media
Make videos (short films) that could
touch people's heart
Use hashtag to share the stories on social media
(not just from the less fortunate people but from other
people that may know about the less fortunate people)
Testimonial
Prove of donor donating to the organization
Lack of information
The organization doesn't
show a lot of what they
have done
People aren't sure what
they are looking for
specifically
Other company are more
direct & well-known like UNICEF
Their promotional media
that already existed does
not attract many people