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On-Road Wheel (Identify Underserved Customer Needs (Ways to find out…

- - - - Prioritizing Needs
        Importance vs Satisfaction
        Y:Importance of User Needs
        X: Satisfaction of Current Alternative
        
        Competitive Market ( High User Satisfaction with Current Alternative & Low Importance of Needs) # #
        
        Opportunity ( Low User Satisfaction with Current Alternative & High Importance of Needs)
        #
        
        Application on Consumer Feedback of Own Products
        
        Dimension graph of "Importance X Satisfaction" of our features
        ( Features possessing high importance but with low satisfaction worth improvement )
  - - - Theme
      - Emotion
      - Demographic
- - - - Common Success:
        They(Brands) "WON" because they "Outperform" on these & have these "COOL Delighter"!
        ( requiring some trade-offs )
      - Case : Instagram
        
        Fast Uploading ( Performance )
        
        Filter ( Delighter )
        
        Square Picture ( Delighter )
  - - - carbon disc-specific road wheels
        
        21mm internal width
        
        a blunt-nosed shape that I9 calls a "Wide Format Aero Design."
        
        The i9.35 wheelset
        35mm deep
        1,355 grams
        $2,300
        
        The i9.45 wheelset
        45mm deep
        1,495 grams
        $2,350
        
        The i9.65 wheelset
        1,555 grams
        $2,400
        
        MAXIMUM TIRE PRESSURES BY SIZE
        23mm - 105 PSI
        25mm - 95 PSI
        28mm - 85 PSI
        32mm - 70 PSI
        35 - 40mm - 50 PSI
        
        24 HOLE 2/1 LACING PATTERN
    - - 2019 Plan
        
        The Black Label name from Reynolds’ premium mountain offering is now used for top-end products in road and gravel as well (MSRP: $2,099 across all styles).“That will always be our premium product. And that features the best rim, the best spoke, and the best hub, which at the moment is all exclusively Industry Nine,” Montgomery said.
        
        “Then we have a midprice at $1,549, and those products generally move down one degree of quality of hub and spoke, and sometimes some slight changes in the rim. Then we have an entry-level price point at $1,299, which goes to a round spoke generally and a slightly heavier hub.”
        
        Road wheels will be available for rim and disc brakes in rim depths up to 80 millimeters for the Black Label premium aero offering.
        
        Reynolds is also introducing a new lifetime warranty that contains no rider weight limits and “covers all crashes and abuse.”
        “It basically says that if you have a problem with your wheel we’re willing to fix it, and that gives people a lot of confidence. We’ll replace it pretty much no questions asked,” Montgomery said.
    - - three depths available for both disc and rim brakes, in both tubular and clincher tire options.
      - 21mm inner width
      - Aeolus XXX 6
        
        Bike Radar Official
        
        Great lateral stiffness and low weight
        
        1,530g
        
        500g rims
        
        noticeably more forgiving than your standard deep aero wheel.
        
        You've got two options out of the box: standard clincher with the provided tape, or tubeless, with the provided strip and valve
        https://cdnmos-bikeradar.global.ssl.fastly.net/images/bikes-and-gear/components/wheel-sets/aelolus-xxx-6-review---6-1522351988634-eswcs0ksvsxa-630-354.jpg
        
        Braking Performance
        
        Using the supplied SwissStop Black Prince pads, I found the braking to be stronger than normal carbon wheels, but weaker than Zipp NSW and Zipp SES models. The sound, however, is minimal
        
        Testing with Shimano's excellent Dura-Ace 9100 calipers, I was able to one-finger brake down sharp and steep descents. You won't mistake the setup for discs, of course, but it's good for carbon.
        
        For me, ride feel is right on par with the latest hoops from ENVE and Zipp in terms of acceleration and handling. Stability in crosswinds is much harder to pin down, but it is noticeable on these wheels. Is it better or worse than ENVE or Zipp? I don't know.
        
        Bottom line: I would happily race or ride these any day, especially when using Shimano's excellent 9100 calipers.
      - XXX2: 1,305grams, XXX4: 1,400 grams, XXX6: 1,530 grams.
      - XXX 2 (28mm rim depth), XXX 4 (47mm rim depth), and XXX 6 (60mm rim depth)
      - Tubular ::27mm width
      - The hubs feature DT swiss internals with fast-engaging 36t drive rings. The disc versions have centerlock-style discs, and can use both the standard quick-release skewers and thru axles (12mm and 15mm front, and 12x142 rear).
      - Bicycling Official Feedback
        
        Lateral stiffness to radial compliance blend seems very good on both sets. They feel smooth and solid but snappy, and they damp out road shock very well.
        
        The new braking surface is excellent: it's smooth (no pulse), not obnoxiously loud, and not grabby in dry conditions.
      - Comparison
- - - - who Ride often and have certain financial property
    - - High CP Value
    - - who wants Sense of "upgrade"
  - - - Theme
      - Emotion
      - Demographic
    - - Bontrager XXX