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CB09: Learning (Cognitive Learning (Short Term Memory (Keep information…

- - - - Depends on observer's ability to structure information
    - - Observer must be physically and intellectually capable of producing act
    - - Influenced by both model and observer's characteristics, as well as the observer's expectations/ level of emotional arousal
    - - Observer must be motivated to reproduce actions
      - Depends on what happens to the model
        
        Vicarious Reinforcement
        
        Vicarious Punishment
- - - - Positive Reinforcement
        
        Behaviour is strengthened by the addition of something - give them rewards to continue behaviour
      - Negative Reinforcement
        
        Behaviour leading to the removal of the unplesant conditiontext - give them something to stop the behaviour
      - Increased frequency of behaviour
    - - Positive Punishment
        
        Presenting an unfavourable outcome to weaken response - using an additional punishment to stop behaviour
      - Negative Punishment
        
        Removing a favourable outcome after behaviour occurs - taking away something they enjoy to stop behaviour
      - Decreased frequency of behaviour