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Trigger (First time buyer (Buys (Enters Post Purchase Flow (Gets "…
Trigger
First time buyer
Buys
Enters Post Purchase Flow
Gets "Thank you" - email
Gets "You are now part of an exclusive club" - email
Gets "Show someone special you care" - email
Gets "Important delivery information" - email
Leaves Post Purchase flow
Joins Welcome Flow
1 more item...
Gets "Thanks for your purchase [name]" - email
Gets "I'm keeping my word" - email
"A gift for someone special" - email
Gets "When will we ship your watches?" - email
HYBRID OF BEST COMBINATION OF CONTENT AND OPEN RATES
Doesn't Buy
Enters Cart Abandonment
Gets "I don't want you to miss out" - email
Gets "What separates the men from the boys" - email
Gets "Take advantage of this massive stock clearance" - Email
Gets "What watch does Trump wear?" - email
Leaves Cart Abandonment
Joins Welcome Flow
1 more item...
Gets "Free teleporter inside for you" - email
Gets "This is your last chance to claim your order!" - email
Leaves Cart Abandonment
Joins Welcome Flow
Gets "Welcome to Silver Line" - email
Campaigns
HYBRID OF BEST COMBINATION OF CONTENT AND OPEN RATES
Second + time buyer
buys
Enters Post Purchase Flow
Gets "Thank you" - email
Gets "You are now part of an exclusive club" - email
Gets "Show someone special you care" - email
Gets "Important delivery information" - email
Leaves Post Purchase flow
Promo 1
1 more item...
Gets "Thanks for your purchase [name]" - email
Gets "I'm keeping my word" - email
"A gift for someone special" - email
Gets "When will we ship your watches?" - email
HYBRID OF BEST COMBINATION OF CONTENT AND OPEN RATES
doesn't buy
Enters Cart Abandonment
Gets "I don't want you to miss out" - email
Gets "What separates the men from the boys" - email
Gets "Take advantage of this massive stock clearance" - Email
Gets "What watch does Trump wear?" - email
Leaves Cart Abandonment
Promo 1
1 more item...
Gets "Free teleporter inside for you" - email
Gets "This is your last chance to claim your order!" - email
Leaves Cart Abandonment
Promo 1
HYBRID OF BEST COMBINATION OF CONTENT AND OPEN RATES
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Day 11
Day 12
Day 13
Day 14
PP - EMAIL
PP - PROMO (can be replaced)
PP - PROMO (can be replaced)
PP - EMAIL
CA EMAIL
CA - PROMO (can be replaced)
CA - PROMO (can be replaced)
CA - PROMO (can be replaced)
CA - EMAIL