Howard Schultz Building Starbucks Community

Historical Timeline

1953

Birth of Howard Schultz in Brooklyn, New York

1971

Starbucks established

1975

Starbucks established

1978

Schultz sold Hammerplast coffee filters

1978

Schultz came across Starbucks Coffee during a sales call in Seattle

1978-1982

Schultz campaigned to join Starbucks Coffee

Married wife Sheri & moved to Seattle

Schultz became Starbucks' Director of Operations

1983

Schultz noticed unique community experience of the Milanese espresso

1985

Schultz opened first II Giomale using $400000

1987

Schultz & a group of investors bought Starbucks

1988

Schultz's father died

1990

Recruitment of Orin Smith as CFO

1991

Starbucks entered LA market with splash

1992

Company went public with $29 million IPO

1993

company rolled out generous employee benefits, ESOPs and training programs

Starbucks operated at an average of of 8 stores per month

2001

Schultz toured Israel with other business leaders

2006

Starbucks sales declined

2007

Schultz became worried of Starbucks' decline

Expressed concerns through an E-mail to Jim Donald

February 23: Memo leaked & posted on Starbucks Gossip

Joe Nacera analyzed Schultzer, raising more controversy

Annual meeting of March 21 fast approaching & Schultz knew he would have to explain the compatibility of authenticity & growth

Key personalities

Howard Schultz

Majority company owner

Warren Bennis

Respected leadership scholar

Orin Smith

Harvard MBA. Became CEO of Starbucks

Jim Donald

Recently appointed as CEO

Schultz's father

Schultz's mother

Inspired Schultz to pursue his dreams

Dave Olsen

Schultz's partner

Bill Gates Snr

Influential investor

Howard Behar

Rabbi Finkel

Leader of Mir Yeshiva in Jerusalem

Jim Nocera Respected journalist for New York Times

Key Entities

click to edit

Starbucks

Northern Michigan University

McDonalds

Dunkin Donats