Howard Schultz Building Starbucks Community
Historical Timeline
1953
Birth of Howard Schultz in Brooklyn, New York
1971
Starbucks established
1975
Starbucks established
1978
Schultz sold Hammerplast coffee filters
1978
Schultz came across Starbucks Coffee during a sales call in Seattle
1978-1982
Schultz campaigned to join Starbucks Coffee
Married wife Sheri & moved to Seattle
Schultz became Starbucks' Director of Operations
1983
Schultz noticed unique community experience of the Milanese espresso
1985
Schultz opened first II Giomale using $400000
1987
Schultz & a group of investors bought Starbucks
1988
Schultz's father died
1990
Recruitment of Orin Smith as CFO
1991
Starbucks entered LA market with splash
1992
Company went public with $29 million IPO
1993
company rolled out generous employee benefits, ESOPs and training programs
Starbucks operated at an average of of 8 stores per month
2001
Schultz toured Israel with other business leaders
2006
Starbucks sales declined
2007
Schultz became worried of Starbucks' decline
Expressed concerns through an E-mail to Jim Donald
February 23: Memo leaked & posted on Starbucks Gossip
Joe Nacera analyzed Schultzer, raising more controversy
Annual meeting of March 21 fast approaching & Schultz knew he would have to explain the compatibility of authenticity & growth
Key personalities
Howard Schultz
Majority company owner
Warren Bennis
Respected leadership scholar
Orin Smith
Harvard MBA. Became CEO of Starbucks
Jim Donald
Recently appointed as CEO
Schultz's father
Schultz's mother
Inspired Schultz to pursue his dreams
Dave Olsen
Schultz's partner
Bill Gates Snr
Influential investor
Howard Behar
Rabbi Finkel
Leader of Mir Yeshiva in Jerusalem
Jim Nocera Respected journalist for New York Times
Key Entities
click to edit
Starbucks
Northern Michigan University
McDonalds
Dunkin Donats