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BFG (Drive With Distinction (Cusrtomized for each person, Designed…
BFG
Drive With Distinction
Cusrtomized for each person
Designed Programs for each group
Customized merch for BMW, MINi, RR
Designed Upgrades based on DATA ie. "packs"
SWOT Analysis
Opportunity
Educate
Experiance
Elavate brand content
Improve experience
Additional Line of credit
24/7 Service Benefits
Special BMW packages
Uber X BMW
Discounted BMW Uber X
Travel "exclusive"
Priority Service
"Michelin Guide" BMW
Banks will say that BMW FS is a better route
Lease Testimonials
Incentive Dealer Giving data = more influx of customers
Dealer = app of stats of customers
Payment processing?
Threats
Fair
Carvana
Banks
Stregnth
Data is King
Brand Presence
BMW Group = Luxury
Performance
Thrill of Driving
Weakness
Maitance
Basic Experiance
Apps = less time
People & Finances = Stress
Banks Have Better rates
Payments
Brief Notations
Audience
30's
Meaningful Car Experiance
Educated meaning higher degree
Redesign the experiance
Seamless experisance across time & Brand
BMW select Drivers