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Moleskine A (Product Offerings (1995 (the legendary notebook), 2004…
Moleskine A
Product Offerings
1995
the legendary notebook
2004
Cahier collection
2007
Softcover notebooks
1998
planners and notebook
2006
Volant
2010
limited edition notebooks
B2C Sales by Distribution channel, 2012
Boostores
40%
Department stores
8%
Stationery/Office Stores
10%
Own Online
5%
Third Party Online
10%
Other
27%
Strategies
Strong Organizational culture
Digital Expansion
Talent acquisition
Decision-making process
B2B Partnerships by Market 2012
Luxury brands
Companies
Maison Margiela
Giorgio Armani
Cath Kidtso
Comme de Garcons
Consumer products
Starbucks
Coca-Cola
Banana Republic
Mercedes Benz
Spotify
Services
Barclays
American Airlines
Telecom Italia
Mastercard
Fairmont Hotel
Nonprofit/NGOs
UNICEF
The National Gallery
Hermitage Museum
Ghibli Museum
Montreux Jazz Festival
The Museum of Modern Art
Expansion across:
New geographies
New products
New distribution channels