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ACTIONABLE STEPS (WEBSITE (remove dates on articles, update / remove…
ACTIONABLE STEPS
WEBSITE
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Simplify website journey:
~ give less options, more direct copy
~ phrase client's problems better than they can
Stats on website?
IF SO:
~ What is being viewed the most? Where are people coming from? Learning this will help optimize
IF NOT:
~ Set up tracking on website to learn about where people are coming from, what they’re clicking on.
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SOCIAL MEDIA
Facebook
Do you still use FB?
Ideas to improve:
~ update images
~ be consistent with content
~ change title to just 'Monique Betty' drop the 'virtual coach'
~ simplify page - remove the options on the sidebar to only those necessary
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