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The starfish and the spider (how to recognize a starfish (person in…
The starfish and the spider
principles of descentralization
1st: Attack a DC org and it becomes more OPEN and DC
2nd: Easy to mistake Starfishs for Spiders
3rd: no central Intelligence, Intelligence spread throughout the org
4th: Open systems can easily mutate
5th: The DC org sneaks up to you
6th: when DC goes UP, Profit goes DOWN
7th: Put people in an open system and they automatically want to contribute
8th: when attacked, C orgs tend to become even more C
types
starfish
descentralized network
no head
mayor organs replicated
cut it off and you get two starfish
spider
centralized
cut the head off and it dies
central body with legs
how to recognize a starfish
person in charge?
headquarters?
kill head, it dies?
role division?
kill unit, org harmed?
knoledge concentrated?
flexible/rigid?
can you count participants?
self founding groups?
direct comunication/ intermediaries?
five legs of starfishes
circles(<= 14 members, equals)
catalyst
ideology (glue)
the preexisting network
the champion (the implementer)
the catalyst
tools
genuine interest in others
loose conections
mapping
desire to help
passion
meet people where they are
emotional intelligence
trust
inspiration
tolerance for ambiguity
hands off approach
receding
how to attack a starfish
1: changing ideology
2: centralize them (the cow approach) introduction of property rights (better if catalyst)(circles competition)
3: descentralize yourself
hybrids
types
1: centralized company that descentralizes customer experience
2: centralized company that descentralizes internal paths of the bussines
the new world
rules
1: diseconomics of scale
2: network effect
3: the power of chaos
4: knowledge at the edge
5: everyone wants to contribute
6: beware of hydra response
7: catalysy rule
8: the values are the org
9: measure, monitor, manage
10: flatten or be flattened (hybrid approach)