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SPICE IN MOTION, Video 1 # (Subjects/Focus (Mary Lou (Spice is used to…
SPICE IN MOTION
Video 1
#
Goals
Prospective Residents and Relatives
Show that it's a vibrant community
Show the social benefits of community interaction
Subjects/Focus
Mary Lou
Spice is used to increase mobility
Wants to dance at daughters wedding
Lil :
Spice helped with Balance
Went on vacation to beach with family
Paul
Spice helped him gain mobility
Was in wheelchair
Family Members
Visual Examples
Get Old
Isolation
Framing
Depth of Field
Subject Distance
https://www.youtube.com/watch?v=WhldW6iZcKE
Composition
Inherent Framing
Junk Mail
Camera Movement
Composition
Depth of Field
Cowtown
Interview Framing
Contrast
Color
Style Guide
Video 2/3
#
Goals
Drive referral sources
Sign up case managers and practitioners to recommend for perspective clients
Utilize content for 3rd video about Bayada integration
Subjects/Focus
Martha
Vibrant Living Director
Interacts with residents and family members
for on-boarding and status updates.
Barbara
Vibrant Living Director
Julie
Brightview Health Services Director
Gina
Bayada Instructor
Family Members
Residents
Visual Examples
Graphics Example
Graphics Example 2
Style Guide
