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What can we do to answer Sarah's question? (Desk Research (See…
What can we do to answer Sarah's question?
Desk Research
See what's already been done
industry articles
white papers
internal research (research portal)
Social sphere where people are talking about this
sentiment analysis
Check out reddit to see if there is anything that can be learned
Identify gaps that require a deeper dive
how we look at those depends on what we find
use a spreadsheet to prevent duplication of work
Further research about the audience(s)
Help define the target groups
Ask about JTBD
In-person interviews
Remote Interviews - Cognitive walkthrough (how users consume content)
Survey
Participatory design workshop
different ages
different content types
8 people
List the needs of each persona
Group review workshop
identify themes
Motivations and behaviours