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ACTION: Sign up v2 User submits email address needs to be done via…
ACTION: Sign up v2
User submits email address
needs to be done
via API
Non-general customer
Email: Welcome 1
When: Automatically
Content: Relevant USPs and information
Comment:
Email 2 : USP focused
When: 3 days after
Content: Talk about white glove service, spas, college team etc
Email 3: category highlight
When: 7 days after
Content: relevant categories - furniture and equipment, top line categories.
BAM/CAM footer- dynamic content
Add to relevant segment + remove from Welcome Journey - End node :no_entry:
General customer OR customer group=empty
Email: Welcome 1
When: Automatically
Content: (Offer code), relevant USPs, preference centre, NOSTO
personalised email
Contact moves to specified segment but stays in 'welcome segment'
Did not use the code
Code reminder email
- When: 3 days
Email: Welcome 2
When: 5 Days after receiving email address
Content: More USPs, Exclusive brands, Training etc.
Comment:
Contact moves to specified segment but stays in 'welcome segment'
Email: Welcome 3
When: 10 days
Content: Blog, Social media and preference centre.
Contact moves to specified segment but stays in 'welcome segment'
Email: Welcome 4
When: 30days
Content: Categories.
Comment: last push to engage customers
2 more items...
Opened emails - engaged customer