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COMMUNITY BUILDING (Retailer & Neighbourhood Wellbeing) (7. Steps…
COMMUNITY BUILDING
(Retailer & Neighbourhood
Wellbeing)
6. Agent Get Agent
Rewards for referral
Transfer Party & Withdrawal Party
5. Leader
Board
Showing over impact
of PayNearby
Showing impact of fellow
nework players
Handhold towards
better ranks
3. Story Telling
(Blogs, Videos, Sessions,
Plays, Messages, etc)
Making retailer realise the impact he has made
Making him aware about the attributes of Digital Pradhan
Making him believe what we believe about retail & financial inclusion
Enable him to build greater well being for his family first
Explain him what creates impact and how
Oath
IP for retailers
4. Mass Video Testimonials
(Retailer sharing his own video & views)
2. User Experience
More comprehensive
error messages
periodic impact analysis
Digital Pradhan Score
Locality Happiness Quotient
Extending company belief and
vision to channel and field partners
Including the WHY component in
sales pitches & call center conversations
More transparent notificatoins
PayNearby Outlet as
Bank Branch
1. Results &
Outcomes
Improved Retailer Loyalty
Improved Retailer Retention
Improved Brand Equity
Improved Mindshare
Improved Consumer Awareness
More transactions
More cross selling of products
Improved WOM
Improved transparency
7. Steps towards
community building
Note on
why, how & what
about our business
Plan & Messages to be delivered through Mass Videos
Oath (in app) for retailers becoming Digital Pradhan
Community Social Media Pages
Qualification (roles & responsibilities) criteria of digital pradhan
Sign Up for
"Mai Hu Apne Area Ka Digital Pradhan"
IP creation for PayNearby to drive engagement
Sensitizing channel & employees to talk the community vision language (Digital Pradhan understanding)
In App community chat (expore idea)
Leader board concept evolution
Conference call (group dail in) and town halls for RMs
to address product social angle