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Starting a Consulting Business (MARKETING PLAN (• Product and Service,…
Starting a Consulting Business
Consulting Business
Decide if you are going to advise them, or do the work for them. Some consultants are more like mentors and advisors, who work with the small business owner to do planning and strategy work.
Other small business consultants provide a specific service as a sub-contractor, to augment the client's staff
.
Learn the problems that most small business owners have and formulate a strategy to define and solve those problems.
When I work with my mentoring clients and the students in my consulting classes, I outline the top 29 problems that my clients commonly need help with. Use readily available strategies, tools and assessments to help solve these problems, or create strategies of your own. Consider putting together your own consultant's toolkit.
What does that look like?
Work with small business to help them achieve short & long term goals
Coach them in strategy in their field
Work with Clients on? PILLARS
Planning
Business Plan
SWOT Analysis
Weaknesses
Improve upon weaknesses
Opputunies
Capitalize on opportunities
Strengths
Utilize strengths
Threats
Reduce potential threats
Site:
http://ozarkcg.com/growth/swot-analysis/
PESTLE
Technological
Political
Legal
Economic
Environmental
Social
Financial Projection
Market Analysis
Marketing Plan
Executive Summary
Marketing ideas & Stratrgies
Problem Solving
Strategy Consulting
Organisational strategy
DEFINED
An
organizational strategy
is the
sum of the actions a company intends to take to achieve long-term goals
. Together, these actions make up a company's strategic plan. Strategic plans take at least a year to complete, requiring involvement from all company levels.
GOAL
together, these actions make up a company's strategic plan
sum of the actions a company intends to take to achieve long-term goals
Organizational Strategey TIME HORIZONS
Next 6 Months: What do we need to put in place now?
6-18 Months: What do we need to be ready for in the mid-term?
18-36 Months: Where do we need to take organization longer-term?
https://www.google.com/search?q=organisational+strategy&rlz=1C1CHBF_enUS755US755&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjFvdW3uNPcAhXotlkKHX5-AVgQ_AUICygC&biw=1600&bih=794#imgrc=c__KHWIcJWD_nM
:
economic policy
government policy
functional strategy
5 Step Process for Developing a Strategic Plan
Step 3: Perform a Gap Analysis.
Step 4: Write SMART Goals.
How to track & Achieve Goals
OKR
S.M.A.R.T.
Action-oriented
Realistic
Measurable
Time-Bound
Specfic
Step 2: Write a Mission Statement.
Step 5: Monitor Progress.
Step 1: Write a Vision Statement.
DEFINED
A definition of strategy consulting: At its core, business strategy is all about
earning superior profits
and
beating the competition
. Strategy consulting is
the industry and practice of assisting businesses with high-level decisions that enable them to do this
.
#
GOAL
CORE GOALS
beating the competition
earning superior profits
the industry and practice of
assisting businesses with high-level decisions
that enable them to do this
Assess how the business is running in an effort to find ways to
improve effectiveness & efficiency.
Looks at available resources and how they are utilized.
FOCUS
more on quantitative/analytics skills
revolves more around giving advice than overseeing implementation
Helps Develop Business Skills and Knowledge
http://www.passionforbusiness.com/articles/be-a-small-business-consultant.htm
https://www.consultancy.uk/career/types-of-consultants
Management Consultant
organisational advisors
Operations Consultant
The Goal
help clients
improve the performance of their operations
help
increase business efficiency
reduce costs
improve
responsiveness to customers
help an organization's management
streamline and improve operations.
DEFINED
Similar to a management consultant or analyst, an
operations consultant
is a type of research analyst who uses data models to
help an organization's management streamline and improve operations.
They may help
increase business efficiency, reduce costs, and improve responsiveness to customers
.
FUNCTIONS
PRIMARY FUNCTIONS
Production
Sales
Marketing
SECONDARY FUNCTIONS
HR
Supply Chain
Finance
Information Communications Technology (ICT)
Legal
Small Business Coach
Help Clients Create Success by Focusing on Personal development
Self-Sabotaging Behavior
Like Procrastination and Distraction
Finding Clarity
Time Management
Decision Making
Getting into action
"When you put on your coaching hat, you don't give advice. Instead, you help the client find the answers from within themselves."
THE WHY? - Help Solve Problems and Grow their Business
Seven Areas of a Business Model
Develop a strong value proposition
Determine key business partners
Record key business resources
Create a demand generation strategy
Establish business processes
Leave room for innovation
Identify your specific audience
Seven S Model: Business Analysis Model
Staff: This category, obviously, deals with the people in the organization. It involves not only their skills (mentioned in another S) but also whether or not there are enough (or too many) staff members to do the job as well as the personal and professional goals that each person has.
Style: This category is about the culture of the company. Is it aggressive? Is it conservative? Is it innovative? Is everyone happy? Does the company feel bloated and unwieldy? Each company has its own style and that style is set by the leadership and supported (or changed) by the mix of staff hired.
Skills: This is the collective skill set of the organization. If a company determines to hire only people who can speak two or more languages, they will quickly fill their ranks with skilled people who allow them to communicate to other people more effectively. Some companies in the early growth stages can react to a need by hiring too many people in one skill category and run the risk down the road of having a variety of absent skills. There is no perfect mix, this is a matter of constantly balancing and rebalancing based on need.
Strategy: Strategy deals with tomorrow- what is the company planning on achieving in the future and what are they doing today to prepare for those goals?
Systems: This is the process through which the company gathers information and makes decisions. If it’s effective, a company can react quickly and appropriately to changes in the marketplace. If a company’s systems are not adequate, the company stands the risk of being ponderous.
Superordinate goals (which later was appropriately renamed Shared Values):This category talks about the overarching purpose in the organization more specifically, it deals with the real or practiced values and compares them to the stated values. A company, for example, may claim to be customer-centered but in reality it could reward staff for high volumes of sales, encouraging staff to ignore the customer and focus on making their numbers.
Structure: This is more than just the stated hierarchy of the organization. This is the “in practice” hierarchy, too. Is a business focused on the customer? Is it segmented by function? Is it segmented by geography? Is it top heavy with a lot of decision-making executives?
Small Business Consulting Option #2: Online Consulting Marketplaces
https://www.thumbtack.com/k/business-consulting/near-me/?utm_medium=cpc&utm_source=cma-google&utm_campaign=s-c-217634487-21329513367-62979092607-kwd-21045760441-b-&gclid=Cj0KEQjwo-XIBRCOycL7hsuI_NoBEiQAuS6HtD0NXh95gK-0xhXsOm_RbeQhbESXr6De6qtkIDueOl0aAv_98P8HAQ
https://www.upwork.com/
WORD FOR MISSION STAMTENT
https://www.google.com/search?q=a+good+vision+statement+for+consulting+firm&rlz=1C1CHBF_enUS755US755&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiPwdug79PcAhXl5oMKHXkVAH4Q_AUICigB&biw=1280&bih=662#imgrc=Fh9cfjDu2NijVM
:
performance management system
MARKETING PLAN
• Product and Service
• Market Analysis
• Target Market
• Customers
• Competitors
• Marketing Strategy addressing:
• Promotional Strategy
• Pricing
o Sales Forecast