Noise examples : On the part of the sender, focusing on speaking louder to overcome the background noise can take their attention away from the content of the communication, making it more difficult for recipients to understand them. It can also prevent them from picking up on feedback from the recipients, and from judging the effectiveness of their communication .

Distraction examples : Such things include the telephone, an uncomfortable meeting place, and noise. These physical distractions are common in the hospital setting. If the telephone rings, the usual human tendency will be to answer it even if the caller is interrupting a very important or even delicate conversation. Distractions such as background noise, poor lighting, uncomfortable sitting, unhygienic room, or an environment that is too hot or cold can affect people's morale and concentration, which in turn interfere with effective communication.

• Fairness cannot be a key value if clear communications is your goal. If we try to treat every message the same way, the important messages get lost in the noise.

• Repeating important messages won’t help if there are too many competing messages. One more sign for the most important message won’t break through in this situation. You have to start eliminating the competing messages to get people’s attention.

• “Getting louder” rarely makes for clearer communications. Our tendency is to “get louder” when our message isn’t being heard. A bigger, bolder, more creative sign won’t help in this situation. The only thing that will make a louder impact is to communicate less.

• Good communications requires good leadership. The only way to remove competing messages in a healthy way is to have clarity of mission, vision, values and strategy. And, even with that, someone is going to get mad when you remove their sign. That’s part of good leadership. You have to make the right people mad.

• The goal of communications isn’t to get attention–it’s to encourage the right response.Mike’s front yard ended up on the front page of the local newspaper. It got attention. But, I’m guessing that attention did very little for the propositions and candidates. Don’t judge your message on how often its heard–judge it based on how many people respond.

the messages is informed by multiple people until each reach its destination which affect the the messages become inaccurate or wrong.