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stratagies to create competitive advantage (Research and Development (R+D)…
stratagies to create competitive advantage
Research and Development (R+D)
Data has always been collected in R&D to understand and refine new innovations
made possible with newer technology
E.G.
Cola-Cola uses new research to help market they're products
Advertising
gets the word out
catchy
spreads awareness of product
Relationships with other companies
mutual benefit
Uber + food companies
both collect a profit,
Sponsership
Reasons to sponger a event;
Put your business front and centre. ...
Get in front of your target market. ...
Brand awareness & media exposure. ...
Increase your reach and exposure to new clients, customers and businesses. ...
Reconnect with customers and engage with an audience. ...
Generate strong leads. ...
Deliver great ROI.
Green or ethical labelling (corporate social responsibility)
companies moral thing
people are more willing to by a echo-friendly
low cost structures
lower prices for consumer
a bigger profit potential
Internal efficiencies/magagement
less wastes money
more efficient
Blend marketing
Blending is taking two products, services, or experiences and merging them into a new creation.
mixing technology and product
Social media
large market
targeted audience
data analis
