Please enable JavaScript.
Coggle requires JavaScript to display documents.
181115 DEF AUS Lean Canvas 9 Building Blocks Lecture Tink (Boxes (1.…
181115 DEF AUS Lean Canvas 9 Building Blocks Lecture Tink
linear process
origin - developing a business plan that noone would read
Boxes
1.
Problem
how are other people solving the problem
what distinguishes yours
break the problem down
top three
test we have it right
maybe through social media
customer segments
early adopters
those who relate emotionally
2
unique value proposition
the why
single, clear, compelling msg that states why you are different & worth buying
look to sell before you have created it
3.
solution
top 3 features
don't try to make the perfect product | you just need to ship a product
4
need to get you channels correct
right people at the right time
5
cost structure
dist costs
hosting
people
revenue streams
revenue model
life time value
revenue
gross margin
6
key metrics
key activities you can measure
7.
unfair advantage
you need it
something that can't be easily copied or bought