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Automakers as Software Companies (Want (Enhance their products with on…
Automakers as Software Companies
Want
Enhance their products with on-board software, managed by cloud, to enhance customer experience
Create
Software and Apps
Control
Car temperature
Tablet \ Smartphone integration
Allows
Voice commands and better voice response
Sync customer music playlist
Car condition
Allows
Diagnose car problems
Identify quality problems
Helps
Issue recalls more quickly
Music
Allows
Access to third-party music streaming apps (Pandora)
Remote track
Allows
Track employee use of company cars
Faster parked car finding
Navigation
Allows
Avoid traffic jams, reserve parking spaces in advance and Self-driving Cars
Needs
Car-to-Car communication
Central system to coordinate with public transit and other transportation methods
Industry standard
Update software packages
Allows
Creation of premium software packages
Add new features to recent car models
Gather customer data
Gathering
Customer data
Concerns
Customer Privacy breach
Made by
App developers
Made by
Not providing robust privacy options
Not handling properly customer sensitive data
Location tracking
High development costs
Allows
Update software through internet platforms
Raise customer preference and creating a competitive market advantage
Changing software according to customer software complaints