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CORPORATE IDENTITY (EXHIBITIONS (_group_9_-_df18953__df18992-40_images…
CORPORATE IDENTITY
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POSSIBLE OUTCOMES
Posters
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Posters will entice the consumer and should be designed to capture their attention at any time or place. Different variations using the same union of design schemes (whether that be colour, shapes or logos) will show the diversity of the Corporate Identity but also how a series of designs can be connected and unique collectively.
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Leaflets
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Having a leaflet will be an important part of my Corporate Identity, especially since pop-up shops generally don't stay in one area for too long. These leaflets will provide information on the pop-up shop itself and will act as free advertisement if the leaflets are passed on to friends, family etc.
Packaging
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Packaging will be an important part of a pop up shop as it is a product in itself. Consumers will take the packing away with them ( if its a bag, box or any other form of packaging) and will advertise the Corporate Identity. If the product is designed well, for instance a tote bag, then consumers are likely to use it again and will be encouraged to return.
RESEARCH
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Research into poster, leaflet layout.
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