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[G1] CO4-Players (Bringing in other players (bringing in complementors…

- - - - Do it yourself
        
        become your own supplier to assure supply and create competition
      - Pay them to play
      - from a buying coalition to become a larger buyers
        
        sheer size
        
        they can't afford to lose the colition's business
        
        they all bid more aggressively
        
        source of power
        
        no individual bidder has much add value
        
        put the coalition in an extremely powerful position
        
        i.e. American Express, IBM, ITT Merrill Lynch...e.t.c
        
        Do'nt buy Health care without Us
        
        American antitrust law does put some constraints on buying coalition
        
        Coalition members can't be forecd to buy with the coalition
        
        the uktimate purchase decisions must be Voluntary
        
        The coalition must not have "market power"
        
        generally defined as controlling more than 30% of the market
    - - puts the buyer in a stronger bargaining position
  - - - sometimes the fundamental problem is
        
        complements are missing altogether
        
        i.e. video game makers
        
        their next-generation technologies are usually in compatible with the old
    - - From a buying coalition on behalf of your customers
        
        if ypu are bigger than your customers
        
        you can help them do a better buying from existing complementors
        
        i.e.American Express,the MacBains and their used-car weekly-La Centrale
        
        your greater size will attract more complementors into the game
        
        further reduce the price
      - Pay complemntors to play
        
        cheap Complement
        
        The lesson from 3DO
        
        Nitendo/ Sega
        
        developed both hardware and software themself
      - Do it by yourself
        
        Become your own complementor
        
        Don't rely on others to develop and price complements aggressively
    - - they say" we won't be able to make money there
        
        misses the point
        
        can't look at two complementary businesses separately
        
        insist that they each make some "target" rate of return
        
        the only question that relly matter is whether you will make more money overall
      - they say" It's not our business.We should stick to our knitting"
        
        if there is no demand for sweaters
        
        you'd better get out of your rocking chair and prod the market
  - - - None of customer want be educated
        
        Solve the problems of customers
    - - Only short time effect
        
        Create unique value
    - - Why the others follow
        
        Create unique value
    - - Original customers leave
        
        Be complementary of customers
  - - - Quad/Graphics
    - - Intel
    - - P&G
- - - - Customers
        
        Gainesville
      - Competitors
        
        Norfolk Southern :green_cross:
        
        Hidden cost
    - - Customers
        
        LIN
        
        Consolation prize $ 54-million
        
        Subsidy amount $ 25-million
      - Competitors :check:
        
        McCaw
        
        Exit fee $ 22.5-million
    - - Customers
        
        Coke, Pepsi
        
        Not to switch over
        
        Lost customers
        
        Reputation
        
        the other would make a selling point
        
        cost advantage
        
        Cutting the manufacturing cost
      - Competitors
        
        Holland Sweetener :green_cross:
        
        The pie would have been divided differently
        
        improve the bargaining position with Nutrasweet
  - - - Evaluate opportunity cost
    - - always keep Profit in your mind
    - - It always happen, never mind, keep fighting.
    - - Sure, count the cost before you quote.
    - - Of course, everyone do so. count the cost before you quote.
    - - Good, you just put pressure to your competitor
    - - Yes, Never do so.
    - - Competing, not fighting.