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Reflections UBC_Sauder_Logo_2016 (Strategy (Goals (BHAGs (VERY long-term…

- - - - A = L + E
  - - - Cost is constant as quantity sold goes up
    - - Cost goes up with quantity sold
- - - - How I dress and carry myself
      - In class participation
      - Effort in school/job
    - - Market Research
        
        Determines how company should position themselves and their products
      - Consumer Decision Journey
        
        CDJ = Ongoing loop of decision making each consumer participates in
        
        Goal of marketer is to influence consumer at key moments on CDJ
- - - - I have been hired by Sauder to make positive change in the world
    - - Freeman's Stakeholder Theory: company must create value for all stakeholders
- - - - The company's guiding values that illustrate how each employee should act
      - Great example of OC
      - Both rely on system wide buy in in order to be properly implemented
- - - - Employs people with mental health issues/addiction
- - - - E.g. Toms
        
        One for One Initiative
  - - - E.g. Ben & Jerry's
        
        Supporting the communities of suppliers
      - I can model my professional life after this concept. Doing good could be central to how I make a living
- - - - Separates company from others through PODs (points of differentiation)
      - More differentiated product leads to larger market share
  - - - VERY long-term goals, vision for the future
    - - You must be able to realize when you reach your goal, possibly through KPIs
        
        You are what you MEASURE
- - - - Community of consumers you are trying to sell your product to, defined by age, beliefs, values, etc.
    - - States why a customer should choose a company's product
        
        How does the product offer a solution to the customer's pains?
        
        What value does it bring to the customer
        
        What does the product allow the consumer to accomplish?
  - - - H/L Urgency/Importance matrix