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image (Results (Fast fashion concpt (more visits (17 times), sense of…
Overview
82 markets globally
1830 stores
Revene from 2477 to 8938 million euro
Market cap 91 billion €
Fast fashion
Supper responsive buyer-driven supply chain
Constant feedback
Real time information to create new desings
Proximity production
Prioritizess time over production cost
Reducing risk and lead-time
shipment twice a week
small badges
Rapid fire supply chain
Priotitzes communication over forescast
Regular phone call
store managener and market specialist
Flat organizational strcuture
designer can create new lines or modify existing ones
Uopdates mitigate bullwhip effect
Small disturbance in retail order coul lead to magnifiex fluctuations in the upstream supply chain
Not outsoruced
can deliver in 14 days
50% of production in house
No advertising costs
Reduce inventory cost
Results
12 times faster than competitors
shipments 24 hours europe 48 Asia & America
Shipments accuracy 98.8%
Higher short term forecast accuracy
Lowers invetory cost and obsolescense
Inventory to sales 7 for zara 12 or 14 H&m GAP
Increased profi margin
Fast fashion concpt
more visits
17 times
sense of scarcity
40.000 new desing annually
Organizations information systems
The process model
