Key Performance Indicators KPIs (Performance needs that every one…
Key Performance Indicators KPIs
leaders struggle for balance between tactic and strategy
operational and financial
capture the moment while anticipate future
Use KPIs to lead, as well as manage, the enterprise.
Develop an integrated view of the customer.
See KPIs as data sets for machine learning.
Drill down into KPI components.
Share trusted KPI data.
Aim for KPI parsimony.
Traditionally it was a meassurment of cost, revenues and profits
now it has to be a balanced scorecard with finantial and no finantial measures, to guide tactics and strategies
Performance needs that every one undesrtasnd mission and objective before action
decision making relies on strong data capabilities
data sets and analityc focuse on customer needs
Using digital markets you have information
To what extent do your organization’s KPIs drive howyou lead and/or manage your people and processes?
To what extent do you believe your function’s KPIs areexplicitly and directly aligned to your organization’s
To what extent do you agree with this statement?: “Ifeel empowered and enabled to achieve my KPIbusiness objectives.”
To what extent do you determine and/or set your function’s KPIs?
To what degree do you agree with the followingstatement?: “I am satisfied with how the KPIs that Imanage/report on inform and influence decision-making across the enterprise.”
To what extent do you (as stakeholder) trust the accuracy and reliability of your KPIs?
Use KPIs to lead and manage the enterprise, leadyng strategy
Managment focuse on objectives
Leaders concerned on innovation and long term vision
Use them as a tool of transformation
aling the organization
people and processes to serve customer
pay attention to clients voice
Top priority is to meassure customer segmantation
by customer lifetime value,
brand equity, and churn
TI ML/AI might help to achive enterprise goals
SLACK APP birtual conference room
an example of whow change linear planing
makes electronic workplace communications simple to view, organize, and search.
Watkins today runs an integrated andwell-aligned marketing organization focused, inher words, on being “a strategic driver of growth forthe business.”