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strategy (Why do companies need to set out mission statements? (corporate…
strategy
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Boston Matrix Model
a chart by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is analytical tool in brand marketing, product management, strategic management, and portfolio analysis.
cash cows
high market share/slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business
question marks
are businesses operating with a low market share in a high-growth market. They are a starting point for most businesses. Question marks have a potential to gain market share and become stars, and eventually cash cows when market growth slows.
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dogs
units with low market share in a mature, slow-growing industry
strategy is not just having plan to reach objectives - its about deciding what this objectives should be in the 1 place and how resources will be allocated