strategy
strategy is not just having plan to reach objectives - its about deciding what this objectives should be in the 1 place and how resources will be allocated
Why do companies need to set out mission statements?
3 steps of setting out companies vision
types of strategical thinking/long-term panning approach
adaptive advantage/5 pieces of advice
company with strong strategy
Boston Matrix Model
corporate mission s.-bold vision of how the company sees itself in 10-20 years.(what does today, purpose, meaning)
vision s- senior managers decide how to use companies assets to achieve these goals (finance, physical equipment, managerial skills);specific action plan what to do tomorrow
corporate/core values-fundamental beliefs upon which your business and its behavior are based. They are the guiding principles that your business uses to manage
industry domain-decide where c. operates in order not to be distracted from the core business
geographic scope-local/national/regional/global
aspirations- serve as a guide to everyone inside and outside of your organization for explaining who you are, where you want to go, and how you’re going to get there.
a chart by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is analytical tool in brand marketing, product management, strategic management, and portfolio analysis.
cash cows
question marks
stars
dogs
high market share/slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business
units with low market share in a mature, slow-growing industry
are businesses operating with a low market share in a high-growth market. They are a starting point for most businesses. Question marks have a potential to gain market share and become stars, and eventually cash cows when market growth slows.
a high market share in a fast-growing industry.
the ability to achieve superior outcomes in the changing environment by continuously reshaping the business
process relevant data
see clearly wider context for their business
be alive to social changes&shifting customer preferences
experiment effectively
Phillip Morris
Long-term planning typically involves establishing goals that you expected to achieve five or more years ahead. Strategic management involves assessing relationships to ensure that each department's objectives align to the company's overall goals