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Prospect engagement (Intro (Contents (Web, Email, Social media, Open days…

- - - - Enquired at an HE Fair
      - Booked an open day
      - Request a prospectus
    - - Integrate in comms plan
        
        Feature a student from same subject
        
        thematically - use a blog / vlog linked to the theme of comm's content. e.g. student life and point back with prompt questions
        
        Tailor to international - feature student from that country / region
    - - Applicants - welcome / thank you for application - encourage applicants to connect
      - Use it to encourage attendance at Applicant Days or instead of
      - Include cta when time to choose accomm
      - Use it around student finance application - encourage questions about budgeting / costs
    - - From offer to acceptance
    - - From confirmation and clearing to registration
        
        prompt questions