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Web implementation (Intro (Make the most of UB, Drive traffic, Gathered…
Web implementation
Intro
Make the most of UB
Drive traffic
Gathered best practice from partners
What works
On your homepage
Queen Mary
Using the carousel
Why?
Students connect with those more like them
Showcase a variety of ambos - more chance of seeing someone like them
Spread traffic more evenly across ambos
Principles
Focus group
Need to find things easily and quickly
navigation must be instinctive
two main places:
First thing they see - saves them trawling for info
When they're looking for more in depth information - complements what they're looking for
Other areas of your website
Pop card
course pages
International page
Study with us
About us
