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Bike Sharing – Mobike & Ofo (Why sharing? (Solution to last-mile…
Bike Sharing – Mobike & Ofo
Why sharing?
Solution to last-mile problem
High Demand
Convenient
Sharing Concept
Generalization
iRent
Mobike
Specialization
Airbnb
Uber
Company introduction
Mobike
Hu Weiwei
2015
Silver and Orange
1RMB per hour
Ofo
2014
Dai Ｗei
Yellow
2 RMB per hour
Challenge
road occupation
Cityscape
Smart preferred location
Intentional Destruction
Unable to bear the cost
Customer is not loyal to the brand
Business modle
Operating
Company evolving
Sharing system
Revenue
Cost
Fisson mechanism