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Starbucks (Trusted brand (Signage, Branding, Recognisable, Known quantity,…
Starbucks
Trusted brand
Signage
Branding
Recognisable
Known quantity
Loyalty cards
Seen as "cool"
Atmosphere
Quality
Are we inviting?
Lighting / decor
Smells nice
Welcoming
Warm
Name on cup
Wifi and power
Always open
Social
Connect with new people
Anonymous but not alone
Place to chat
All ages