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XFT CrossFit Gym and Box Launch Plan (Promotion (Accessories (Lifting…
XFT
CrossFit Gym and Box
Launch Plan
Direct Existing Accounts
Phone Sell-in
Muscle Fitness Health
Revolution PTS
Ultimate Performance
Posted Sample Range and PDF (ea)
Visit Sell-in
Cardiff Sports
Taurus Fitness
SNES
Liberty Supplements
Fitness Factory
Heroes
QSS
Assets/Requirements
Email
Non-Key UK Trade (Reflex)
Direct Prospects
Phone-base sell-in
Contact Prospect List :green_cross:
Initial Call
Follow-up email
Follow-up Call
Range Sample Pack
Pricing
Single Trade Price
Visit based sell-in
(London and South-West)
London
(Sales Team Sales Day?)
South-West
(Josh)
Crossfit Avon
Pricing, Promotions and Sample Packs
Events
CrossFit (NAF) Regional events
Wild West Fitness
(SW)
July
Winter Slam?
Feb
Battle for Middle Ground
July
Glacier Games
(NE)
The Thaw
(March)
The Meltdown
(July)
Distributors
Pricing
Trade, Online and Distributor
Avoid discount promotion to avoid price erosion
Promotion
Promotions - Trade
Free Pair of Metcons or similar with 1st order
Free replenishment pack with photo of XFT Display photo
Promotions - Distributor
5% rebate on all XFT Sales
POS
Posters
Sell-in Deck
Sample Range Pack
Accessories
Lifting Straps
Footwear
Bags?
Shakers