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Product and Service Design (Design Thinking (Collaborate (Use people to…
Product and Service Design
New Product Development
New generation products
Evolve based on technology, vinyl, tape, download
Breakthrough products
New product / market, mobile / iPad
Incremental enhancement of existing products
Slight changes to existing products
New Product Failure Rates Schneider & Hall (2011)
Company cannot support growth
Launched too soon
Lack of appeal to the market
Lack of understanding with product
No Market
Design as a process
Concept screening
New ideas checked for likelihood success / rejection
Preliminary design
Early designs genrated
Concept generation
New Ideas
Evaluation and improvement
Features further developed before testing
Prototyping and final design
1st designs produced and tested
Design Thinking
No idea is too wild
Collaborate
Use people to look at different perspectives
Understand the user
Test your idea
Low cost prototypes
Re-frame ideas
Look at idea from a different angle
See the bigger picture
Quality Function Deployment (QFD)
Product characteristics to meet needs
What attributes the customer wants from the product
Link between attributes and characteristics
Conflicts or trade-offs for characteristics
Compare features with competitors
Which characteristics to deploy
Design of products and services
Product Design
Maintainability
Durability
Reliability
Produce-ability (How components fit together and production process, packaging & transportation
Aesthetics (Styling of a product)
Service Design (Johnson & Clark (2005)
The service outcome (designers having an understanding of the outcome for the customer)
The service operation (Identify all aspects of how the service is delivered)
Value of the service (Compare perceived benefits of service vs costs)
The service experience (customers direct experience of the service)
The organising idea (overall purpose of the service)
Design Council design process
Discover (Behaviour-led)
Define (Creative Workshops)
Develop (Review Ideas through culture)
Deliver (Prototyping, selection)
