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Consumer Data and Free Services (Contextualization (Advertisement, Stores,…
Consumer Data and Free Services
STRATEGIES
Gathering
Own Data
Data Brokers
Government Sources
Federal
State and Local
Publicly Sources
Social Media
Websites
Blogs
Commercial Sources
Other Data Brokers
Influencing
Control
Nudge
Forecasting
Welfare
Consumers
Prevent Frauds
Advertisement
Products
Risk Mitigation
Guided Navigation
Data Leakage
Lack of transparency
Control
Privacy
Data Barons
Cost reduction
Forecasting
Difficult treament
Feedback
Policies
Contextualization
Advertisement
Stores
Political Entities
Social Media
Search Engines