Braingraph Micro Sprint (EXPLODE (Where got it right and wrong…
Braingraph Micro Sprint
Where got it right and wrong
Like the idea of data as a lens into
BUT - how does it differ from any other output
Segmentation of output - EG, DATA, BEHAVIOUR, ACTIONABLE INSIGHT
examples of behaviour being used to deliver good insight
EG - Insurance claims done via video, lemonade
EG speed limit happy face
Create a value chain from 'challenge' to a 'solution'
Clients like - showing of the key difference between audience, comp - gap analysis
What work do we want to be doing
Happy with all
Challenges of competition for analytics and launch strat
Challenges of not being dragged into management consultancy style in digital trans formation and tech implementation
Problems we're solving for clients
Who should we be targeting?
How do we reach them?
what will resonate with them
I need to be more efficient
How do I harness my data
Tell me what to do
How can you make me look great
Thought leadership and trends