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АШПАЛ АПШАЛ ЛАШАП ПАЛАШ (Healthy lifestyle (Proper nutrition (Fruits,…

- - - - General idea: Scientists have proved that instant noodles are healthy
      - Create an Advertisement campaign for the well-known instant noodles brand
    - - Text description of work <1000 chars
      - Up to 1 video and 4 images
      - Image: 1000px wide, <3000px tall
      - Recommended video ratio: 16:9, width 1000px
      - Prototype can be included
- - - - One pack
      - A bunch for the future
    - - Boil the water
      - Unpack
      - Fill with water
      - Wait five minutes
      - READY!
      - 0. Crush in a bag (opt.)
    - - Using a fork
      - With a hand if eating dry
    - - Pour the excess water off
  - - - Plastic bags
      - Cup
      - Plastic plate
    - - Colorful
      - ALWAYS YELLOW
      - Korean and other hieroglyphs
  - - - Hair
      - Sea
      - Clouds
      - Grass
      - Waves
      - Vibrations
      - Sound
      - Graphs
      - Clothes
    - - Lemons
      - Bananas
      - Pie
      - Hair
      - Wheat
      - Sun
      - Flowers
      - Corn
      - Egg
      - Paint
      - Phone
      - Snake
    - - Black
      - Anvil
      - Color
      - Gradient
      - Asphalt
    - - Rocks
      - Tires
      - Grunge
      - Noise
      - Leather
      - Table
      - Sponge
      - Earth
      - Wood
    - - Soup
      - Water
      - Cereals
      - Milk
      - Puddle
    - - Ice
      - Plush toy
      - Melting
      - Metal
      - Potato
      - Boiling
      - Thermal processing
      - Ice cream
      - Character
    - - Bone
      - Bike
      - Cookies
      - Finger
      - Laws
      - Needle
      - Fairy tale
      - News
      - Fast
      - Heart
      - Break time
      - Coffee
      - Stick
    - - Avocado
      - Cold pancakes
      - Lemon
      - Eggplan
      - Conflict
      - Argument
- - - - Update
        
        Desire
        
        Get something for sharing?
        
        Take a sticker photo and send it to bot to open the sticker pack.
        
        Action
        
        Spread the news
        
        Awareness
        
        News
        
        Create researches and get news coverage
        
        Word of mouth
        
        Talking to other consumers
        
        Outdoor advertising
        
        Packaging
        
        Updated packaging that makes concept clear and interesting
        
        Social media
        
        Noodle production
        
        Noodle consumption
        
        Good ingredients
        
        Links to articles
        
        Bloggers
        
        Sticker (with a hashtag)
        
        Interest
        
        VK group
        
        Landing
        
        Packaging
        
        Tell about sharing
        
        How to use the sticker
        
        Audience:
        mostly loyal customers
      - New
        
        Interest
        
        Brand ambassadors
        
        Scientific articles
        
        Landing page
        
        Updated wikipedia for assistant
        
        Awareness
        
        Word of mouth
        
        Educate current customers
        
        Referral programs
        
        Brand ambassadors
        
        Social media, blogs
        
        Hashtags on Instagram
        
        Buy publications
        
        Post to Instagram while waiting
        
        Viral science report
        
        Viral social media campaign
        
        Outdoor advertising
        
        Ads in places of interest
        
        Breaking the stereotype
        
        Educating the current customers
        
        Get more sport by buying
        
        Gym
        
        Vending machine
        
        Desire
        
        It's already healthy, so now it's even healthier
        
        Action
        
        Buy new noodles
  - - - Solution
        
        Instant noodles
        
        Gain creator: kelp as a vitamin source, hot soup with homemade taste or a tasty snack
        
        Pain reliever: price and enough nutrition, 5 minutes cooking
      - Problem
        
        Pains
        
        Food takes too much time to cook
        
        Nutritious food costs too much
        
        Jobs
        
        Functional
        
        Eat, get energy to continue doing what you were doing fast
        
        Social
        
        Feed the family (if eating together)
        
        Emotional
        
        Have a meal like ones at home
        
        Gains
        
        Quick tasty snack
        
        Nutrition and vitamins
      - • Nutritious hot food for those who don't have resources (e.g. time, materials, money) to cook yet want a home-made-like meal
    - - The company
        
        Well-known in Russia
        
        Campaign for Russia
        
        Worldwide company
        
        Main market: Asia
      - General
        
        China consumes about 50x of any other country rate
        
        Indonesia consumes 13k million serves per year
        
        Russia takes 10+ place in global consumption
    - - Low-income, don't have a lot of $
      - Not concerned about health
      - Not knowledgeable
      - Not frequent internet users
      - Have a job or are students
      - Live in developing, rural areas
      - A part of a family
      - Conservative mindset
      - Travel by train/car (e.g. to the seas)
    - - Doshirak
        
        Name
        
        Word "Doshirak" became nominal in Russia
        
        All instant noodles and some mainstream stuff
        
        "startup on doshirak" (from Eng. "ramen profitable")
        
        "to work for doshirak"
        
        "income is enough for doshirak"
        
        Name is translated as "lunchbox"
        
        In Russia
        
        25 years in Russia
        
        Russia is the biggest export market
        
        Product of the year 2017 (Russian) award
        
        Tagline
        
        Campaigns
        
        "А почему вы любите лапшу Доширак?" (Why do you love Doshirak?)
        
        "Люди любят Доширак" (People love Doshirak)
        
        "Вкус, от которого тепло на душе" (Taste warming the soul)
        
        Themes: Family and Friends
        
        "Готовим с любовью" (Cooking with love)
        
        Origin
        
        South Korea
        
        Started in 1986
        
        Audience: Trying to appeal to the mainstream audience, family people
        
        Products
        
        Instant noodles
        
        Mashed potatoes
      - Rolton
        
        Geography: Russia and CIS
        
        Products
        
        Instant and other noodles
        
        Mashed potatoes
        
        Broths
        
        Side dishes
        
        Seasonings
        
        30+ kinds of products
        
        Instant noodles retail leader in Russia
        
        Tagline
        
        "Так вкуснее" (It's tastier this way)
        
        Campaign
        
        Overtook Doshirak in sales because of the low price
        
        1 000 000 prizes
        
        Themes: Russia and Family
        
        Produced in Russia
        
        The taste not as rich as the taste of Doshirak so people consider it to be more healthy.
        
        Audience: Mainstream Russians
      - Big-Bon
        
        Audience
        
        Before: Office workers
        
        Now: Generation Z
        
        Campaigns
        
        Smartphone video campaign
        
        Revolutionary interactive advertisement series "Real Feelings"
        
        Noodles and ingredients characters
        
        Focus on "feelings"
      - Market is decaying
    - - Traveling by car or by train — eating on the road
      - Fast and effortless lunch at the office
      - Cheap food for unemployed/students
      - Long-time storage food in rural places
      - Lazy nutritious meal for tourists
      - Cheap snack to eat dry
    - - Why?
        
        We want home-cooked food to be always accessible for everyone
      - How?
        
        We create cheap food that can be cooked in five minutes
      - What?
        
        We help people with limited resources regain energy
  - - - What?
        
        We help people with limited resources regain energy
      - Why?
        
        We want home-cooked food to be always accessible for everyone
      - How?
        
        We produce cheap healthy food that can be cooked in five minutes
    - - Solution
        
        Healthy instant noodles
        
        Gain creator: kelp as a vitamin source, hot soup with homemade taste or a tasty snack, healthy compared to other products
        
        Pain reliever: price and enough nutrition, 5 minutes cooking
      - Problem
        
        Pains
        
        Nutritious food costs too much
        
        Food takes too much time to cook
        
        Jobs
        
        Functional
        
        Eat, get energy to continue doing what you were doing fast
        
        Social
        
        Feed the family, friends (if eating together)
        
        Emotional
        
        Have a meal like ones at home (healthy and tasty)
        
        Gains
        
        Quick tasty snack
        
        Nutrition and vitamins
        
        Healthy fast food
      - • Nutritious healthy hot food for those who don't have resources (e.g. time, materials, money) to cook yet want a home-made-like meal
  - - - Snacks
        
        Energy bars
        
        Granola
        
        Protein bars
      - "Real" food
        
        Healthy cafes
        
        Cooking at home
    - - Knowledgeable about food and health in general
      - Are a part of the healthy-lifestyle "club" (mentally)
      - Internet helps them find advices for well-being
      - High self-awareness
      - Flexible mind
      - Self-acceptance
      - Yoga, Buddhism
      - Sport, gym
      - Active lifestyle
      - Vegans, vegetarians
    - - Lunch
        
        Fast and effortless, anywhere
        
        Even faster if eaten dry
      - Snack if eaten dry
      - Gym
        
        Good food after gym
        
        Supplement before breakfast
    - - Solution
        
        Instant noodles with healthy ingredients
        
        Gain creators
        
        Vitamins and minerals
        
        Addition of protein
        
        Addition of superfoods
        
        Vegetables and frits
        
        Pain relievers
        
        The fact that instant noodles are now proved to be healthy
        
        Fast cooking and good ingredients
      - Problem
        
        Pains
        
        Fast food is not healthy
        
        Healthy food takes too much time to cook
        
        Jobs
        
        Functional
        
        Eat healthy food
        
        Social
        
        Share your healthy journey with others
        
        Make others maintain a healthy life
        
        Emotional
        
        Maintain the active and healthy lifestyle
        
        Gains
        
        Eat "fast food" without guilt and shame
        
        Vitamins and supplements for even better health
      - • Nutritious healthy hot food for those who have limited time to cook a "real" meal yet live a healthy lifestyle
    - - What?
        
        We enable people with healthy lifestyle to consume fast food
      - Why?
        
        We want fast food to be good for health
      - How?
        
        We create nutritious and healthy food that can be cooked fast
    - - Drinks
        
        Milk
      - Almond butter
      - Vegetables and fruits
      - Whole grains
    - - Protein instant noodles
      - Vegan instant noodles
      - Granola instant noodles
      - Wholemeal rye instant noodles
      - Nuts instant noodles
      - Superfood instant noodles
      - Breakfast instant noodles
      - Dinner instant noodles
      - All-day instant noodles
      - Sport instant noodles
      - Yoga instant noodles
      - Fruits and vegetables noodles
      - Vitamins instant noodles
      - Sex instant noodles
      - Studying instant noodles
      - Fish taste
- - - - Dubmells
      - Gym
      - Gymball
      - Morning
      - Yoga
      - Good bodies
      - Bodybuilding
      - Endurance
      - Speed
      - Agility
    - - Rest
      - Meeting new people
      - New ideas
      - Fresh air
      - Strength
    - - Difficutly
      - Calmness
      - Peace
      - Enlightenment
      - Observation
      - Breathe
      - Lotus pose
      - Asia
      - Buddhism
      - Aroma
      - Silence
      - Diligence
      - Nirvana
  - - - Smile
      - No envy
      - Focus on what you have, know
      - Inspiration
      - Positive people
      - Love
      - Support others
      - Friends
      - Plus sign
      - Sweets
      - Dopamine
      - Cats
    - - Consistency
      - Bow and arrow
      - Action
      - Goal
      - Plan
      - Strategy
      - Process
    - - Pink
      - Yellow
      - Sky
      - Fun
      - Party
      - Holidays
      - Picknick
      - Drugs
      - Lithium
      - Good mood
    - - Body positive
      - Behavior
      - Habits
      - Beauty standards
      - Love yourself
      - Self harm
      - Well-being
      - Harmony
    - - Time
      - Endurance
      - Output
      - Input
      - Key
      - Success
      - Quality
- - - - Например, задать провокационный вопрос