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Direct Marketing (Direct Marketing (Strategies and Media (Infomercials,…

- - - - Including direct mail, telemarketing, interactive TV, print, the Internet, and other media
      - These media are the tools by which direct marketers implement the communication process
    - - The medium is used directly to obtain an order
    - - May involve the use of more than one medium
    - - Which constitutes the database from which names are generated, and the ability to segment markets and the offer
    - - Electronic mail
    - - Electronic equivalent of junk mail
    - - The product or service is offered and a sales response is solicited, through either the one- or two-step approach previously discussed
    - - Support other forms of advertising
  - - - Values, Marketing techniques etc.
  - - - Long commercial that is designed to fit into a 30-minute or 1-hour time slot
    - - Sales by phone
- - - - Advertisers can evaluate the relative effectiveness of an ad in only a few minutes based on the number of calls generated
    - - Simple formula that is used to assist marketers in determining the dollar value associated with a long-term relationship with a customer, thus evaluating his or her worth
- - - - The salesperson visits the buyer’s home, job site, or other location to sell frequently purchased products or services
    - - The salesperson visits the buyer’s home, job site, or other location to sell infrequently purchased products or services
    - - The salesperson offers products or services to groups of people through home or office parties and demonstrations