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Big ideas in organisations (Marketing mix (Product, Place, Promotion,…
Big ideas in organisations
Marketing mix
Product
Place
Promotion
Price
People
physical evidence
Processes
Market research
Primary data
secondary data
qualitative data
quantitative data
The marketing environment
Micro Environment
customers
competitors
Publics
suppliers
Marketing intermediaries
Macro environment
social
ethical
legal
political
environmental
economic
technological
The marketing concept
Mission
Vision
Values
Raising finance
Working capital management
Retained earnings
Debt factoring
Bank overdrafts
Bank fafcilities
Leasing
Equity finance
Focusing an offering
Segmentation
Targeting
positioning
types of sourcing
onshore
offshore
out sourcing
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