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Services and non-profit marketing (characteristics of services…
Services and non-profit marketing
characteristics of services
intangibility
inseparability
variability
perishability
People
serving customers
Representing the brand
Influence customers
Processes
delivering the service
Involving customers
customers scanning their own items
Maintaining Effeciency
Physical Evidence
a cue to service quality
Physical environment
to attract customers
Add more value to the service