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Email Marketing - Allan Ngo (I. Preparation (II. Mindset (It's direct…

- - - - One off
        
        Newsletter (fresh content)
        
        Time-sensitive content
        
        Announcements
        
        Promos
        
        Product Launches
    - - Pre-written emails scheduled to go out once triggered (usually when somebody subscribes to your list)
        
        Control the narrative
        
        Take people from one level of awareness to the next
        
        Your best material
      - Uses
        
        Indoctrinate (you introduce yourself)
        
        Automate sales process
    - - Use autoresponder to introduce your business and more importantly get people on the same level of awareness
      - Use broadcast emails to build the relationship
  - - - Offer
        10-week live training and certification
      - Story
        Everyone was having a great time when she suddenly stood up...
      - Urgency
        Last Chance! 50% off ends tonight
      - Negative
        Don't buy this from Lazada
      - Numbered list
        27 Ways to Get a Flood of Premium Clients Falling All Over You (Even If You Don't Have a Portfolio to Show)
      - How to
        i.e How to Write a Blog Post - The Ultimate Guide
    - - Links stand alone.
    - - Builds anticipation
      - People want to have closure
    - - Reiterate call to action
      - Tease for new content
      - An important message that may not fit with the main message of the email.
- - - - Survey
      - Online Research
      - Telephone Interview
      - Get involved in community
    - - Features & Benefits
      - Opportunities
        
        What you've missed
        
        How to differentiate yourself
      - Methodology
        
        Sales Videos
        
        Sales Letters
        
        Brochures
        
        Emails
        
        Other Marketing Materials
    - - Outline the benefits your products can offer
      - Match it with the needs of the market
      - Position your product as the vehicle that will take them away from the pain and towards their desire
      - Differentiate yourself from your competition
      - Methodology
        
        Go through your product and document the benefits
        
        Have your material reviewed by your peers or experts
    - - Product: Vert Shock. A program that helps increase your vertical jump (Basketball)
      - Vert Shock 50% off
      - "Finally Dunk Like A Total Badass" ...by adding up to 9-5 inches to your jump with our proven secrets, guaranteed."
  - - - Most Aware
        
        Your prospect knows your product, and only needs to know "the deal"
        
        Most Direct
      - Product Aware
        
        Your prospect know what you sell, but isn't sure if it's right for him
      - Solution Aware
        
        Your prospect knows the result he wants, but not that your product provides it
      - Problem Aware
        
        Your prospect senses he has a problem, but doesn't know there's a solution
      - Completely Unaware
        
        No knowledge of anything except, perhaps, his own identity or opinion
        
        Most indirect
    - - Product Launch
        
        Email 3: Video Training
        
        Email 4: Introduce Your Offer
        
        Email 2: Video Training
        
        Email 5: FAQ
        
        Email 6: Testimonial
        
        Email 7: Closing Now
        
        Email 1: Video Training
- - - - Reciprocity
        
        Obligation to give when you receive
      - Scarcity
        
        People want more of those things there are less of
      - Authority
        
        People will follow the lead of credible, knowledgeable experts
      - Consistency
        
        Looking for, and asking for commitments that can be made
  - - - People who are similar to us
      - People who pay us compliments
      - People who cooperate with us
  - - - Grab your audience's attention (i.e. headline)
    - - Hook their attention. Slippery slope mentality
    - - Create a burning want to find out more
    - - Provide a clear next step for them to take
    - - Attention:
        (Headline) I live a double life
      - Interest:
        (Problem) I work also on my family's business
        How I was a corporate slave
        I wasn't able to recover a million peso in my franchise business
      - Desire:
        (Solution)
        I discovered the internet
      - Action:
        (Click on link)