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Strategic Leadership 2 (Industry Analysis (customers threat (exit costs…
Strategic Leadership 2
Industry Analysis
Industry averages vary a lot
Distingush for different markets
impact of unions
Threat of substitutes
nuances of the different threats
Threat of entry
nuances of threats / when / where / etc.
Threat of suppliers
negotiating threat
customers threat
exit costs could be high
switching costs
Rivalry
Michael Porter - Five forces
what the company focuses on make for different analysis (luxury/country/etc)
Case Study Coke
Concentrate success
Access to distribution
Brand reputation
Access to resources